Pause. Reflect. Then Aim Higher
by Shane Doyle · December 24, 2025

As the year winds down, it’s tempting to rush straight into planning mode. New goals. New strategies. New pressure.
But before you start mapping out 2026, there’s something more important to do first:
Pause and take stock of the year you’ve just lived in your business.
Step one: Savour what actually happened
If this year went well, don’t downplay it.
Too many business owners hit a milestone, nod briefly at it, and immediately move the goalposts. Revenue up? Great — now let’s double it. Systems improved? Fine — now what’s next?
That mindset keeps you moving, but it also robs you of confidence.
Instead, take time to acknowledge:
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What you built (even if it’s behind the scenes)
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What you learned the hard way
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What worked that didn’t work last year
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What you didn’t quit when it would’ve been easier to
Progress compounds emotionally as well as financially. Let yourself feel that.
And if this year didn’t go to plan?
This matters just as much.
A “quiet” year is not a wasted year. Neither is a messy one.
If things stalled, underperformed, or simply didn’t move as fast as you hoped, resist the urge to label the year a failure. That kind of thinking usually ignores:
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Skills you developed
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Clarity you gained
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Mistakes you won’t repeat
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Data you now have that you didn’t before
Business growth is rarely linear. Often, the year that feels slow is the one that quietly sets up the breakthrough.
So if you’re disappointed, be honest — but be fair.
Extract the lessons before you set new goals
Before you look ahead, ask yourself three simple questions:
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What genuinely moved the needle this year?
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What drained time or energy without much return?
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What would I do differently if I started again tomorrow?
Your 2026 goals should grow out of these answers — not out of comparison with someone else’s highlight reel.
Setting ambitious goals for 2026 (without burning out)
Ambition is healthy. Pressure without direction isn’t.
When setting goals for the year ahead:
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Anchor them in what you now know, not what you hoped was true
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Make them specific enough to guide action
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But flexible enough to adjust as you learn
Instead of vague goals like:
“Grow the business”
Try:
“Build one predictable income stream that doesn’t rely on constant launches.”
Instead of:
“Work harder”
Try:
“Design systems that reduce decision-making and manual effort.”
Ambitious goals should feel slightly uncomfortable — but not overwhelming.
Think leverage, not just growth
As you plan for 2026, ask:
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Where can I simplify?
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What can I repeat instead of reinvent?
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What systems can do the heavy lifting?
The goal isn’t just more revenue. It’s better revenue — income that fits your life, not consumes it.
Close the year with intention
However this year turned out, it counted.
You showed up. You learned. You kept going.
Take a moment to acknowledge that — then step into 2026 with clarity, confidence, and ambition grounded in experience rather than pressure.
The next year doesn’t need to be perfect.
It just needs to be intentional.