Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.
You keep hearing the same question: how do I get customers? Most people answer it by building one more thing, one more launch, one more promotion. There is a quieter option most overlook entirely. A handful of finished emails, written once and left alone, can keep introducing you to new readers long after you have moved on. Here is what changed how I think about it, and what it might change for you too.
When most marketers think about Substack, they picture writers sharing opinions with a small audience. Caroline Chambers saw something much bigger. Starting in 2020, she launched...
While most newsletter creators are fighting tooth and nail for a sliver of attention in the most crowded niches on the internet, Alec Kremins did something...
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
Let’s get the heresy out of the way early: you do not need social media to build a great email list. Not Instagram. Not LinkedIn. Not...
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