Category: Copywriting

Years ago, I loved to read Stephen King’s horror novels, but there was one thing about them that drove me crazy – the massive number of...

While the basics of persuasive copywriting are widely known, there are hidden gems that can elevate your writing to a whole new level. These advanced secrets...

In the previous two issues we covered 35 different types of reports you might want to create, along with numerous tips on how to use them...

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...