Category: Information Publishing

We’re all familiar with how important testimonials can be to the sales process, but have you ever considered that they’re also a goldmine of information you...

My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.

Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.

Imagine you’re making a video about how to declutter a closet.
In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.

Plenty of bloggers like to write about their thoughts, their day or the crazy thing that happened to them on the way to the zoo.
But this type of blogging is generally more for fun than for profit.