Could AI Be Making Your Overlooked Trusted Audience More Valuable?
Everyone assumes AI is coming for small, trusted businesses first. Meanwhile, the businesses struggling are the loud, generic ones with nothing real behind them. There’s a quieter shift happening underneath the headlines, and it favours exactly the kind of small, honest trusted audience most people are told doesn’t matter anymore. As information becomes free and easy to find everywhere, the value of a real relationship with a trusted audience keeps rising. Here’s what that quiet shift means for anyone building something recurring, and why it might be better news than it first appears.
